An illustrated critique of the nature of brand design and its value to Essay

An illustrated critique of the nature of brand design and its value to a selective attach to - Essay ExampleHowever, twenty-first century marketing is affected and transformed by the following globalisation, rapid developments in information and calculator technology, digital platforms of communications, the development social awareness of corporations, and the recognition of consumers rights and the change significance of consumers in marketing (Domegan 2008 Elliot & Percy 2007 Hastings &McDermott 2006 Kotler et al 2006). Since, contemporary marketing places the customer at the heart of all transactions, thus, satisfaction of their needs and adding value to their experiences have become some of the primary drivers for the continued innovation of marketing (Bignell 2002 Schmitt 2000). In this regard, this work will look into one of the most important facets of marketing brand design and its value to the company. Marketing is not just simple offering of products to the customers. It is primarily geared towards satisfaction of clients needs. However, as there are other companies who are producing the same products aiming the same goal of satisfying customers brand becomes a necessary tool. denounce is a name, term, sign, symbol, or design or a combination of these that identifies the goods or of a seller and differentiates them from those of competitors (Kotler et al, 2006 312). Moreover, brands too refer to the tangible and intangible attributes that represent the company and also symbolise the customers perception (Kotler et al, 2006 109). In this case, brand designs are not just the physical attributions of the brand. It includes the emotional, experiential and cognitive connection that the customers may experience upon the occasion of the product. In this sense, brand design becomes the conduit in establishing the brand equity and loyalty that has been recognised as profitable for the shareholders and a more definite source of pineterm sales (Doyle 20 08). As such, this study will look into the impact and value of brand design to a selected company. This is significant as it help in gaining a better understanding of the correlation between brand design and its value. At the same time, it helps identify other possible factors that may influence the kin between brand design and its value to the company. For this study, Apple is the selected company that will be analysed. The paper will have the following structure. The first part is the penetration wherein a brief discussion of marketing branding and the various influences of affecting contemporary marketing are provided. Likewise, the purpose and structure of the research are also given. The second part will deal with an overview of Apple while the third section will deal with segmentation, targeting and positioning of the brand. Meanwhile, the fourth part will constrict an evaluation of brand design and the fifth part will address the question how important is the brand for th e business. Finally, the last section will contain the destination and recommendation of the study. Apple Inc A Brief Overview Apple was founded by Steve Jobs, Steve Wozniak, and Mike Markkula on 1976 and incorporated on 1977. The first products of the company were Apple I, II and III. These products were sensibly successful in the market. In 1983, they released Lisa, which was a failure. However, by 1984 the