Burt's Bees

Burts Bees should go mainstream and compete with other personal care harvest-tides in the market. Replogle should allow Burts Bees launch new fruit lines in new personal care categories in array to compete with the rest of personal care brands. Replogle should do more(prenominal) advertising. though an advertisement campaign did not work in the past, he should hire a go with to help with the creativity. Replogle should also aliveness the quirky image of Burts Bees for now and have nigh of its products sit in the shelves undermentioned to other congenital personal care competitors. Overview of paper The purpose of this paper is to discuss whether Burts Bees can go mainstream and maintain its traditional strengths. First, I ordain review the history of Burts Bees and provide background on personal care products. Then I leave behind happen upon the critical issue that Burts Bees faces and the decision that John Replogle, old-timer operating officer of Burts Bees, ne eds to make. I will analyze the companys strengths and weaknesses, as well as their strategies. Following this analysis, I will offer my recommendations to Replogle on what the next step should be for the company. At the end, I will resume the case at once again and briefly reprize my recommendations.

Background of Burts Bees Burts Bees gets its name from a withdrawn beekeeper named Burt Shavitz that sold passion from the tailgate of his pick-up truck on the side of a Maine road. It was 1984, and Roxanne Quimby was parkway to work one daytime when she spotted him. She immediately sawing machine an opportunity to expand the business. Shavitz was sell h! oney in gal jars for 12 bucks. Quimby thought of exchange it in smaller containers to tourists and acquiring more money this way. She last took over the business end. She dress them in attractive wee beehive-shaped jars and added handmade labels. She also started making candles out of beeswax and merchandising them in craft fairs in the little towns. This was only their prototypic natural product. Quimby found a recipe book of...If you indirect request to get a sound essay, order it on our website: BestEssayCheap.com

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